UNDERSTAND THE THREE STAGES OF INDIE FILM MARKETING

FROM IDEA TO DISTRIBUTION.

What to do. When to do it. How to do it.

When it comes to indie film marketing, there are three key stages for which a filmmaker needs to be ready. The first one involves everything you do from the moment you have an idea for a movie, till the day you get the money. It includes understanding your target audience, defining a business plan, preparing a package for investors, or even planning a crowdfunding campaign. The second stage launches during pre-production, and its core purpose is to establish a marketing presence that will help you secure distribution. Building an audience, setting up basic online properties, and start preparing your advertising assets are some of the must-do tasks. The third stage is dependent on whether you did or did not find a distributor. Nowadays, self-distribution can be a successful path for many indie filmmakers, especially when you’ve used the previous two stages to lay out a proper marketing plan. Now’s the time to execute your advertising campaign and reap the benefits of your hard work (ka-ching!)

 
PRE-FINANCING: STAGE I Get the money!

A marketing strategy begins way before you start rolling. A movie is a product, so prepare to attract investors with a detailed business approach.

LEARN MORE
PRE-DISTRIBUTION: STAGE II Your marketing presence

From the moment you start working on the film, keeping a marketing mindset will help you plan ahead and determine the promotional needs down the road.

LEARN MORE
SELF-DISTRIBUTION: STAGE III Do it yourself!

A marketing focus will help you entice distributors with a good plan, but in case you don’t get a deal, it’ll serve as a springboard to take over self-distribution.

LEARN MORE

FREE GUIDE: INDIE FILM MARKETING 101

WHAT EVERY INDIE FILMMAKER SHOULD KNOW BEFORE LAUNCHING A FILM!

Download Now