FROM IDEA TO DISTRIBUTION.
What to do. When to do it. How to do it.
When it comes to indie film marketing, there are three key stages for which a filmmaker needs to be ready. The first one involves everything you do from the moment you have an idea for a movie, till the day you get the money. It includes understanding your target audience, defining a business plan, preparing a package for investors, or even planning a crowdfunding campaign. The second stage launches during pre-production, and its core purpose is to establish a marketing presence that will help you secure distribution. Building an audience, setting up basic online properties, and start preparing your advertising assets are some of the must-do tasks. The third stage is dependent on whether you did or did not find a distributor. Nowadays, self-distribution can be a successful path for many indie filmmakers, especially when you’ve used the previous two stages to lay out a proper marketing plan. Now’s the time to execute your advertising campaign and reap the benefits of your hard work (ka-ching!)
A marketing strategy begins way before you start rolling. A movie is a product, so prepare to attract investors with a detailed business approach.
LEARN MOREFrom the moment you start working on the film, keeping a marketing mindset will help you plan ahead and determine the promotional needs down the road.
LEARN MOREA marketing focus will help you entice distributors with a good plan, but in case you don’t get a deal, it’ll serve as a springboard to take over self-distribution.
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